En este diplomado obtendrás los conocimientos necesarios para comprender y accionar de cara a estrategias de marketing digital para cualquier cliente o proyecto.
Podrás analizar y generar estrategias de UX/UI de diferentes sitios web, conocer las bases de una estrategia SEO. Crear desde cero, una estrategia de contenidos en digital y comprender la importancia de las bases de ésta para culminar en una bajada de puntos de contacto y contenidos específicos, alineados al proyecto y al tipo de Red Social.
Crearás campañas de publicidad efectivas y podrás medir los resultados enfocándote en las necesidades principales del cliente o proyecto.
- Del marketing Tradicional al Digital
- Pensamiento Creativo
- Creación de contenidos
- Branding Digital
- El estratega del marketing digital
- Arquitectura web y posicionamiento
- Inbound marketing
- E- Commerce
- Publicidad digital I
- Publicidad digital II
- Métricas y análisis
- Elaboración de reportes
- Análisis de casos
- Creatividad Estratégica
- Proyecto final
- Profesores especializados
- Materiales digitales a través del uso de la plataforma SEAC
- Correos institucionales
- Clases vía zoom
- Diploma con valor curricular
El Diplomado está dirigido a Profesionales que desarrollen sitios web, técnicos en marketing, community managers o publicistas. También a estudiantes que se están preparando en alguna de estas áreas o emprendedores responsables de pequeñas empresas que necesiten implementar estrategias digitales para incrementar las ventas de su empresa o proyecto.
- Alumnos con conocimiento en mercadotecnia, comunicación o periodismo digital.
- Que el alumno se encuentre en séptimo semestre en adelante.
Externos
- Copia del INE de los dos lados
- Síntesis Curricular
- Fotografía con vestimenta formal
- Recibo o comprobante de domicilio vigente
Para ambos deberán firmar un contrato de inscripción.
Sobre tu profesor (a)
Lic. Omar Alejandro Jiménez Galicia
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Patricia Moreno Zarco
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Sandra Guía Estudiante
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Ana Luisa Escamilla Torres
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Alejandro Doyharzabal Salgado
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Jansen Roberto Hernández López
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Vera Paulina Arteaga Rodríguez
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Mtro. Davide Corizzo
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Gerardo Iván Ríos González
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
