• Conocer la evolución y situación actual de Internet como medio de comunicación.
  • DiseƱar y elaborar un plan de social media.
  • Conocer las diferentes herramientas, acciones y tĆ”cticas que ofrece el medio online para la comunicación corporativa y el branding.
  • Entender la filosofĆ­a 2.0 y cómo la comunicación en plataformas 2.0 debe adaptarse a Ć©sta.
  • Gestionar la comunicación online de las industrias culturales y creativas y desarrollar campaƱas de comunicación en medios sociales.
  • Dominar las herramientas existentes en el mercado para monitorizar la reputación de empresa y marca en entornos 2.0.
  • Planificar campaƱas de publicidad online: displays, e-mailing, SEM, marketing de afiliación, mobile marketing, etc.

Temario del Curso

  1. Introducción a la comunicación digital
  2. El marketing digital y su relación con la comunicación digital
  3. El ADN de las redes sociales
  4. Tipos de redes sociales y su segmentación
  5. Roles profesionales en el social media
  6. Estrategias digitales I
  7. Estrategias digitales II
  8. Creación de contenido I
  9. Creación de contenido II
  10. SEO ¿Qué es? Y ¿Cómo aplicarlo?
  11. Generación de reportes
  12. E-commerce
  13. Manejo de crisis
  14. Tendencias y temporalidad
  15. Publicidad en el Social Media
  16. Nuevas tecnologĆ­as del social media I
  17. Nuevas tecnologĆ­as del social media II
  18. Proyecto final (presentación de campañas)

ĀæQue incluye el Curso?

  • Profesores especializados
  • Materiales digitales a travĆ©s del uso de la plataforma SEAC
  • Correos institucionales
  • Clases vĆ­a zoom
  • Diploma con valor curricular

¿A quién esta dirigido?

A todo el público interesado en conocer mÔs de las herramientas digitales que hoy en día nos ayudan a entregar mensajes de productos y servicios en aplicaciones digitales. Así como alumnos con conocimientos de Mercadotecnia, Comunicación Multimedia Administración, Turismo, Diseño de Modas que les interese desarrollarse en promover un producto o negocio a través de plataformas digitales.

Requisitos para tomar el Curso

  • Alumnos de sĆ©ptimo semestre o cuatrimestre.

Externos

  • Copia del INE de los dos lados
  • SĆ­ntesis Curricular
  • FotografĆ­a con vestimenta formal
  • Recibo o comprobante de domicilio vigente

Para ambos casos deberÔn firmar un contrato de inscripción.

Sobre tu profesor (a)

Perfil genƩrica UDL

Lic. Omar Alejandro JimƩnez Galicia

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Lic. Patricia Moreno Zarco

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Lic. Sandra GuĆ­a Estudiante

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Lic. Ana Luisa Escamilla Torres

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Lic. Alejandro Doyharzabal Salgado

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Lic. Jansen Roberto HernÔndez López

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Lic. Vera Paulina Arteaga RodrĆ­guez

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Mtro. Davide Corizzo

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genƩrica UDL

Lic. Gerardo IvƔn Rƭos GonzƔlez

Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.