• Conocer la evolución y situación actual de Internet como medio de comunicación.
  • Diseñar y elaborar un plan de social media.
  • Conocer las diferentes herramientas, acciones y tácticas que ofrece el medio online para la comunicación corporativa y el branding.
  • Entender la filosofía 2.0 y cómo la comunicación en plataformas 2.0 debe adaptarse a ésta.
  • Gestionar la comunicación online de las industrias culturales y creativas y desarrollar campañas de comunicación en medios sociales.
  • Dominar las herramientas existentes en el mercado para monitorizar la reputación de empresa y marca en entornos 2.0.
  • Planificar campañas de publicidad online: displays, e-mailing, SEM, marketing de afiliación, mobile marketing, etc.

Temario del Curso

  1. Introducción a la comunicación digital
  2. El marketing digital y su relación con la comunicación digital
  3. El ADN de las redes sociales
  4. Tipos de redes sociales y su segmentación
  5. Roles profesionales en el social media
  6. Estrategias digitales I
  7. Estrategias digitales II
  8. Creación de contenido I
  9. Creación de contenido II
  10. SEO ¿Qué es? Y ¿Cómo aplicarlo?
  11. Generación de reportes
  12. E-commerce
  13. Manejo de crisis
  14. Tendencias y temporalidad
  15. Publicidad en el Social Media
  16. Nuevas tecnologías del social media I
  17. Nuevas tecnologías del social media II
  18. Proyecto final (presentación de campañas)

¿Que incluye el Curso?

  • Profesores especializados
  • Materiales digitales a través del uso de la plataforma SEAC
  • Correos institucionales
  • Clases vía zoom
  • Diploma con valor curricular

¿A quién esta dirigido?

A todo el público interesado en conocer más de las herramientas digitales que hoy en día nos ayudan a entregar mensajes de productos y servicios en aplicaciones digitales. Así como alumnos con conocimientos de Mercadotecnia, Comunicación Multimedia Administración, Turismo, Diseño de Modas que les interese desarrollarse en promover un producto o negocio a través de plataformas digitales.

Requisitos para tomar el Curso

  • Alumnos de séptimo semestre o cuatrimestre.

Externos

  • Copia del INE de los dos lados
  • Síntesis Curricular
  • Fotografía con vestimenta formal
  • Recibo o comprobante de domicilio vigente

Para ambos casos deberán firmar un contrato de inscripción.

Sobre tu profesor (a)

Perfil genérica UDL

Lic. Omar Alejandro Jiménez Galicia

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Patricia Moreno Zarco

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Sandra Guía Estudiante

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Ana Luisa Escamilla Torres

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Alejandro Doyharzabal Salgado

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Jansen Roberto Hernández López

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Vera Paulina Arteaga Rodríguez

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtro. Davide Corizzo

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Gerardo Iván Ríos González

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.