Formar profesionales en la gestiĂłn de campaĂąas publicitarias para posicionar un producto o servicio comercial y/o industrial en el mercado objetivo reforzando la filosofĂ­a corporativa y el compromiso de sustentabilidad empresarial.

Temario del Curso

  1. Antecedentes de la publicidad.
  2. IntroducciĂłn a la publicidad.
  3. Medios ATL
  4. Medios TTL
  5. Medios BTL
  6. InvestigaciĂłn Publicitaria
  7. Presupuestos de una CampaĂąa.
  8. Brief.
  9. Discurso Publicitario.
  10. DiseĂąo de arte y producciĂłn.
  11. KPIS
  12. RevisiĂłn y PresentaciĂłn de Clientes.

ÂżQue incluye el Curso?

  • Profesores especializados
  • Materiales digitales a travĂŠs del uso de la plataforma SEAC
  • Correos institucionales
  • Clases vĂ­a zoom
  • Diploma con valor curricular

ÂżA quiĂŠn esta dirigido?

Estudiantes de 7Âş, 8Âş y 9Âş semestre o cuatrimestre, egresados, profesionistas de Turismo, DiseĂąo de modas, DiseĂąo GrĂĄfico, ComunicaciĂłn Multimedia, GastronomĂ­a, AdministraciĂłn de empresas, Mercadotecnia o a fin.

Requisitos para tomar el Curso

  • Que el alumno se encuentre en sĂŠptimo semestre o cuatrimestre.

Externos

  • Copia del INE de los dos lados
  • SĂ­ntesis Curricular
  • FotografĂ­a con vestimenta formal
  • Recibo o comprobante de domicilio vigente 

Para ambos casos deberĂĄn firmar un contrato de inscripciĂłn.

Sobre tu profesor (a)

Perfil genĂŠrica UDL

Mtra. Ana Luisa Escamilla Torres

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genĂŠrica UDL

Mtra. Tanya Gabriela GarcĂ­arivas y Reyes

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genĂŠrica UDL

Lic. Miguel Ángel García Aranda

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genĂŠrica UDL

Mtro. Carlos Alberto Solano Pulido

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genĂŠrica UDL

Mtra. Daniela MartĂ­nez Moreno

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.