- Conocer la evoluciĆ³n y situaciĆ³n actual de Internet como medio de comunicaciĆ³n.
- DiseƱar y elaborar un plan de social media.
- Conocer las diferentes herramientas, acciones y tĆ”cticas que ofrece el medio online para la comunicaciĆ³n corporativa y el branding.
- Entender la filosofĆa 2.0 y cĆ³mo la comunicaciĆ³n en plataformas 2.0 debe adaptarse a Ć©sta.
- Gestionar la comunicaciĆ³n online de las industrias culturales y creativas y desarrollar campaƱas de comunicaciĆ³n en medios sociales.
- Dominar las herramientas existentes en el mercado para monitorizar la reputaciĆ³n de empresa y marca en entornos 2.0.
- Planificar campaƱas de publicidad online: displays, e-mailing, SEM, marketing de afiliaciĆ³n, mobile marketing, etc.
- IntroducciĆ³n a la comunicaciĆ³n digital
- El marketing digital y su relaciĆ³n con la comunicaciĆ³n digital
- El ADN de las redes sociales
- Tipos de redes sociales y su segmentaciĆ³n
- Roles profesionales en el social media
- Estrategias digitales I
- Estrategias digitales II
- CreaciĆ³n de contenido I
- CreaciĆ³n de contenido II
- SEO ĀæQuĆ© es? Y ĀæCĆ³mo aplicarlo?
- GeneraciĆ³n de reportes
- E-commerce
- Manejo de crisis
- Tendencias y temporalidad
- Publicidad en el Social Media
- Nuevas tecnologĆas del social media I
- Nuevas tecnologĆas del social media II
- Proyecto final (presentaciĆ³n de campaƱas)
- Profesores especializados
- Materiales digitales a travƩs del uso de la plataforma SEAC
- Correos institucionales
- Clases vĆa zoom
- Diploma con valor curricular
A todo el pĆŗblico interesado en conocer mĆ”s de las herramientas digitales que hoy en dĆa nos ayudan a entregar mensajes de productos y servicios en aplicaciones digitales. AsĆ como alumnos con conocimientos de Mercadotecnia, ComunicaciĆ³n Multimedia AdministraciĆ³n, Turismo, DiseƱo de Modas que les interese desarrollarse en promover un producto o negocio a travĆ©s de plataformas digitales.
- Alumnos de sƩptimo semestre o cuatrimestre.
Externos
- Copia del INE de los dos lados
- SĆntesis Curricular
- FotografĆa con vestimenta formal
- Recibo o comprobante de domicilio vigente
Para ambos casos deberĆ”n firmar un contrato de inscripciĆ³n.
Sobre tu profesor (a)
Lic. Omar Alejandro JimƩnez Galicia
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Patricia Moreno Zarco
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Sandra GuĆa Estudiante
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Ana Luisa Escamilla Torres
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Alejandro Doyharzabal Salgado
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Jansen Roberto HernĆ”ndez LĆ³pez
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Vera Paulina Arteaga RodrĆguez
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Mtro. Davide Corizzo
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lic. Gerardo IvĆ”n RĆos GonzĆ”lez
Lorem IpsumĀ is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
