Formar profesionales en la gestión de campañas publicitarias para posicionar un producto o servicio comercial y/o industrial en el mercado objetivo reforzando la filosofía corporativa y el compromiso de sustentabilidad empresarial.

Temario del Curso

  1. Antecedentes de la publicidad.
  2. Introducción a la publicidad.
  3. Medios ATL
  4. Medios TTL
  5. Medios BTL
  6. Investigación Publicitaria
  7. Presupuestos de una Campaña.
  8. Brief.
  9. Discurso Publicitario.
  10. Diseño de arte y producción.
  11. KPIS
  12. Revisión y Presentación de Clientes.

¿Que incluye el Curso?

  • Profesores especializados
  • Materiales digitales a través del uso de la plataforma SEAC
  • Correos institucionales
  • Clases vía zoom
  • Diploma con valor curricular

¿A quién esta dirigido?

Estudiantes de 7º, 8º y 9º semestre o cuatrimestre, egresados, profesionistas de Turismo, Diseño de modas, Diseño Gráfico, Comunicación Multimedia, Gastronomía, Administración de empresas, Mercadotecnia o a fin.

Requisitos para tomar el Curso

  • Que el alumno se encuentre en séptimo semestre o cuatrimestre.

Externos

  • Copia del INE de los dos lados
  • Síntesis Curricular
  • Fotografía con vestimenta formal
  • Recibo o comprobante de domicilio vigente 

Para ambos casos deberán firmar un contrato de inscripción.

Sobre tu profesor (a)

Perfil genérica UDL

Mtra. Ana Luisa Escamilla Torres

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtra. Tanya Gabriela Garcíarivas y Reyes

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Miguel Ángel García Aranda

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtro. Carlos Alberto Solano Pulido

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtra. Daniela Martínez Moreno

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.