Formar profesionales en la gestión de la imagen corporativa ante los públicos internos y externos referidos a generar y mantener una percepción favorable y creciente, así mismo, posicionar a la marca por sus excelentes prácticas e implantación de la filosofía empresarial.

Temario del Curso

  1. Empresa o Negocio.
  2. Comunicación Estratégica y Valor Añadido.
  3. Imagen Corporativa.
  4.  Comunucación Empresarial.
  5. Públicos y Consumidores.
  6.  Marca.
  7. Activando el Branding.
  8.  Branding Corporativo.
  9. Investigación de Mercados para Estrategias de Branding.
  10. Estrategias de Branding.
  11. Valor de Marca
  12. Las Marcas en las MMC.
  13. Las Marcas en las Redes Sociales.
  14. Emprender con Branding.
  15. Responsabilidad Social en el Branding.
  16. Proyecto Final.

¿Que incluye el Curso?

  • Profesores especializados
  • Materiales digitales a través del uso de la plataforma SEAC
  • Correos institucionales
  • Clases vía zoom
  • Diploma con valor curricular

¿A quién esta dirigido?

  • Estudiantes  de 7º, 8º y 9º semestre o cuatrimestre, egresados, profesionistas de  Turismo, Gastronomía, Administración, Administración de empresas, Mercadotecnia, Diseño de Modas, Diseño Gráfico 

Requisitos para tomar el Curso

  • Que el alumno se encuentre en séptimo semestre o cuatrimestre.

Externos 

  • Copia del INE de los dos lados 
  • Síntesis Curricular  
  • Fotografía con vestimenta formal
  • Recibo o comprobante de domicilio vigente 

Para ambos casos deberán firmar un contrato de inscripción.

Sobre tu profesor (a)

Perfil genérica UDL

Mtra. Ana Luisa Escamilla

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtra. Tanya Gabriela Garcíarivas y Reyes

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Lic. Miguel Ángel García Aranda

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtro. Carlos Solano Pulido

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtra. Daniela Martínez Moreno

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Perfil genérica UDL

Mtra. Emma Oviedo Gómez

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.